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Sales Tracking Software and Cookie Issues

Sales Tracking Software and Cookie Issues

byThere have been a large number of recent studies done on web tracking and sales tracking software, and the impact of using cookies. Most large scale tracking systems rely on cookies. With more and more Internet users clearing out cookies, the accuracy of the software diminishes.

It has been found that that up to 40% of users online are deleting cookies from their computer on a monthly basis. This number continues to increase as the years go on. The reason for this is the increasing use of antispyware solutions such as AdWare by Lavasoft. These programs consider cookies to be harmful and remove them. Along with these cookies is the valuable tracking information that is stored by numerous sales tracking solutions such as Omniture, Sane Solutions and WebTrends.

With the growing want for more detailed information about visitors on a web page come more challenges. Without the use of cookies many web tracking programs today cannot deliver the information that is in high demand. To counteract these antispyware programs developers of these tracking solutions have moved towards firstparty cookies instead of thirdparty cookies. Antispyware programs are less apt to remove firstparty cookies than thirdparty.